If you have products or services to sell, results or proof of what potential customers can expect before buying can be the difference between ‘take my money’ and ‘we’ll be back later’

Just because someone can get in great shape themselves, does not mean they know exactly how you can too.

When it comes to fitness goals and the appropriate steps one must apply in order to get there, has the necessary suddenly been surpassed by the ‘would you rather?’ Refusing to pay in sweat, whilst paying to be told what you want to hear by the bucket load.

Would you rather, eat out every night and dine like a king/queen?

or eat the same thing every single meal for a week?

train a bodypart or  an exercise you enjoy?

or do hours of cardio?

Calories for x,y,z of all your favourite food and treats, burn that off on your fitbit and we’re back on track, permission to say ‘you’ve absolutely smashed it!!’ after every set of manageable work and acclaim for the results you want despite the time frame.

In a world full of empty promises and wolf of wall street hard-sell dogma, who would you rather give your money to? If anyone at all? To supplement motivation and mediate such a personal battle of extremes. To trust that they will have your best interest in mind rather than just getting a good photo in 6/8 weeks.

Back yourself.

everything you’ve got, or not at all.

You don’t have to do any of the above any more than what you expect to work, relish at the thought of cardio knowing that it just works, if you can learn to enjoy it as well that’s a bonus. I don’t eat the same meal everyday, nor do I resent eating any meal, if I don’t enjoy eating something I’m not going to stick to it, but there’s stark differences enjoying a piece of fish over a pizza, get to know these too.

If you mess up today, you get a fresh start tomorrow,

If you can’t run, go for a walk, if your gym partner let you down, go anyway, get yourself ahead of them and push them to make it up.

If you can’t motivate yourself, no one can, but not trying at all is leaving it to chance.

I very rarely push transformation packages and challenges, it’s something I tried early on in my transition to personal training, but found out first hand just how difficult people find sticking to a diet plan.

So was it hard to stick to? Would it work for me and not for them? Would I be able to eat what they think is healthy for the same period and get in just as good shape? This argument of genetics, the cruelty of inherited conditions, insulin resistance and such, are they rational reasons to revoke the idea of exercise or more excuses?

Meet them half way.

Does this mean I incorporate chocolate and croissants into my programme, NO. Would I swap out a 30 minute cardio session for the sake of being the good cop, NO. Unless there’s a reason for doing less, always do more. You get to your usual corner earlier than usual on a run, go a few blocks further, you don’t feel out of breath so much this time, go faster? There’ll be one voice that says stop and another that says carry on, the latter is the person you want to become.

Jake